Pet food brand, Webbox, has partnered with UK poverty charity The Trussell Trust to donate pet food and treats to the charity's 420 foodbanks.
The foodbanks provide emergency food and additional support services such as debt and money advice and budget cookery courses. As well as supplying food, they also provide toiletries, nappies and pet food.
The Trust approached the pet food brand to ask if they could help with a donation, but Webbox staff decided to help on a bigger scale.
Julie Butcher, head of marketing at Webbox comments, "We were approached earlier in the year by a local foodbank, who were asking for a donation of short dated foods for the pets of owners who regularly used their services. We of course obliged and, after speaking with the staff at the Accrington branch, they told us how many visitors they get asking for pet food. Often the branch wouldn’t have stock so instead owners were feeding the animals with their own food before themselves.
"After hearing about this, and the fantastic work that the Trussell Trust does, we knew we had to get involved. We have now set up a system in house so that we can provide regular drop offs at each of the foodbanks. Each foodbank can also contact us directly whenever they are running low on certain foods and we will arrange a drop off for them."
Sam Stapley, Corporate Partnership Executive at the Trussell Trust, comments, "We are very grateful to Webbox for their donations to our foodbanks. We know what a difference the offer of additional items such as toiletries, nappies and pet food can make. One woman referred to a foodbank after reducing her working hours to attend cancer treatment was really relieved to be offered pet food whilst she waited for additional financial support. She lives on her own, and that extra help meant she didn’t have to give up her two companion dogs during a stressful and difficult period."
If you would like to donate, go to the Trust's website to find a foodbank near you.