Tel Aviv, Israel, claims to be the world's most dog-friendly city and with 1 dog per every 17 people, it has the highest dog to human ratio in the world.
Last year, the city celebrated its first-ever Dog Day, which included pet-friendly stalls, a DJ, an adoption booth and the a special screening of The Secret Life of Pets for dogs and their humans.
But now, Tel Aviv-Yafo Municipality is taking it a step further and has launched 'Digi-Dog', a service which equips dogs and owners with the digital tools they need to thrive in a 'Smart City'.
Digi-Dog is based on the city's award-winning 'Digi-Tel' resident card program, a free card offering discounts to outdoor events, cultural institutions, sport and leisure activities as well as live updates on what’s happening in their neighbourhood and around the city.
Digi-Dog will provide similar features but is tailored specifically to dog owners. They'll have access to important information and special offers, including: reminders about vaccinations, lists of nearby veterinarians, information about upcoming events, discounts at local businesses, listings of available dog walkers, training courses, and directions to the nearest dog park. Card holders can choose to receive updates via an online newsletter and text messages.
Tel Aviv Global & Tourism’s CEO, Eytan Schwartz, "Tel Aviv is an amazing city for dogs: We have beaches for dogs, parks for dogs, and we even hold film nights for dogs. Tel Aviv is also an amazing city for startups: With 1500 technological startups, Tel Aviv enjoys the highest concentration of technological companies per capita in the world. Today we are combining both assets – a dog-friendly city and a technology-friendly city – to create a revolutionary service. If you like it – bark!"
Reuven Ladianski, the Tel Aviv Council member who oversees environmental and animal-related issues, said, "Digi-Dog is an innovative platform that represents a significant leap forward in terms of providing municipal services to dog owners. This program will empower residents to take advantage of everything the city has to offer both to them and to their pets."