In a bid to ‘re-brand’ the Staffordshire Bull Terrier, the RSPCA has launched a new film to demonstrate the loving role of Staffies in family life throughout the ages.

The charity has launched the film to help the public learn more about this misunderstood breed and to encourage responsible rehoming. Up to 80 per cent of the dogs in many RSPCA centres are Staffies or Staffie-crosses and the numbers continue to rise. This is most notably down to shifts in public attitudes towards the breed, meaning the dog has increasingly become associated with gang violence and anti-social behaviour, rather than as a doting family pet and loyal companion.

To view the RSPCA’s new film see below or go to


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