Pets at Home is holding its sixth Innovation Day on Tuesday 23 April, offering aspiring inventors the chance to pitch their pet-friendly products to a panel of judges.
    Claire Gavin, head of innovation at Pets at Home, says: “The Innovation Days offer a rare opportunity for people to turn great ideas into real products. From aquatic accessories and fish food to rabbit runs and puppy pens, if you have an idea we want to hear from you!”
    If you have a fully developed and prototyped product that you would like the team to consider, send through details of your design concept to The deadline for responses is Friday 12 April.
    Successful applicants will then be invited to deliver a 30-minute pitch to the panel of trading experts on Tuesday 23 April at the Stoke on Trent distribution centre.


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