Sir Michael Gambon – known for playing Albus Dumbledore in Harry Potter – narrates the short film, which features clips of 20 different dogs exuding their own individual personalities.

‘FEED DIFFERENT’ is an affectionate pastiche of the iconic 1997 ‘Think Different’ ad by Apple, but with human thinkers like John Lennon and Albert Einstein replaced by canine characters.

The video was filmed, produced and directed by BAFTA-nominated Gary Tarn for new company, after a survey revealed dog owners are eight per cent happier than non-dog owners., a new company that tailor-makes food for a dog’s unique nutritional and dietary needs, surveyed over 1,000 adults and found that 63 per cent of owners said their dog makes them physically fitter and 40 per cent said their dog makes them feel less stressed. Half of the dog-owners questioned said their dog understands them more than anyone else.

The research also conclusively revealed that dogs are the nation’s favourite pets with 61 per cent of adults saying a dog would be their number one pet choice ahead of cats (23 per cent), fish (four per cent), horses (three per cent) and birds (two per cent).

James Davidson, co-founder and CEO of, says, “Dogs are one of the most diverse species on the planet, but they all have one thing in common in that they make the lives of their owners happier. Our film captures some of the unique personalities of dogs and recognises how much they can change our individual worlds for the better. Because every dog is different we believe its food should be too, which is why we deliver tailor-made food blended to each individual dog’s nutritional and dietary needs – helping owners enjoy a happier dog for longer.”

In order of appearance the dogs who feature are Pickle, Denny, Teddy, Winston, Molly, Truffle, Rio, Dulce, George, Axel, Dixie, Alexis, Phoenix, Bluey, Sonny, Deefor, Acorn, Prince, Monty and Lucky.

The film script reads:

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of one size fits all.

And they have no respect for the status quo.

You can walk them, try and train them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They push dog-kind forward.

And while some may see them as the crazy ones, we see happy ones.

Because the dogs who are crazy enough to think they can change our world, are the ones who do.


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