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A clever Canadian advertisement is warning shoppers about the perils of credit cards – with some canine help. The ‘dogumentary’ from Toronto-based network Interac tells us the story of Max, an Australian Shepherd, whose spending on toys, clothes and even kobe beef quickly takes over his life.

 

Via Youtube/InteracBrand
Via Youtube/InteracBrand

 

His love of internet shopping and browsing in shops quickly escalates. More and more purchases find their way onto the credit card. We’ve all been there – it’s just too easy!

 

Via Youtube/InteracBrand
Via Youtube/InteracBrand

 

As the bills stack up, Max becomes withdrawn and depressed with the heavy burden of the debt. His health suffers. He is frightened about the future.

 

Via Youtube/InteracBrand
Via Youtube/InteracBrand

 

Max begins to hide his card statements, and avoids the phone calls chasing him for repayment.

 

Via Youtube/InteracBrand
Via Youtube/InteracBrand

 

Thankfully, this story has a happy ending; Max faces up to his finances, burying his credit card in the garden, and taking on a part-time job to help his money worries.

 

Screen Shot 2016-04-29 at 11.10.02
Via Youtube/InteracBrand

 

Max’s experience is of course fictional, but typical of the real, human one when we find ourselves in serious debt. The campaign aims to raise awareness of how quickly spending solely with credit can get out of hand, and the subsequent effects on people’s lives and well-being. Watch in full below.

 

Featured image via Youtube/InteracBrand

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