On Monday 16 May at 19.30, BBC One will broadcast ‘Panorama – Britain’s Puppy Dealers Exposed’. In a preview clip, we can see the inside the walls of one of Ireland’s largest licensed puppy farms, in County Cavan.
Using secret filming, the programme will be an investigation into this murky world, to show viewers the reality behind pet shop puppies, and many of those sold on the internet and in free ads.
Puppy dealing is a multi-million pound industry – but it is often poorly regulated. Legislation is lax and poorly worded, and breeding licences are often granted by council inspectors who are clueless about animal welfare.
It is also an industry based on deception. The majority of the British public have no idea what is happening. Pet shops trade on the marketing slogan that they buy from ‘licensed breeders’ – although technically correct, it conjures an image of a home-based dog lover, not a farmer housing hundreds of animals in warehouses.
Watch the programme tonight, BBC One, 19.30, and see the full preview clip here. You can also catch up on iPlayer once the programme has aired.