Ruby the Terrier cross pup shows off Dogs Trust’s new range of limited edition socks following the charity’s rebrand to Socks Trust. Dogs Trust is taking a stand against impulse puppy purchasing by changing its name to Socks Trust and encouraging Brits to #GiveSocksNotDogs this Christmas. Championing the most conventional and possibly least returned Christmas present of all - a safe pair of socks - Socks Trust is working to prevent puppies being bought on a whim and later neglected when the reality of dog ownership sinks in. An exclusive line of festive socks featuring some of the loveable hounds left abandoned over the festive season can be purchased in support of the campaign from

To highlight the pitfalls of Christmas puppy gifting, Dogs Trust is changing its name to Socks Trust to encourage people to #GiveSocksNotDogs this festive season.

Every Christmas the charity witnesses the same pattern. Over 1,000 puppies bought as Christmas gifts for loved ones, only to be handed in to one of the 20 Dogs Trust rehoming centres in the following months as the ill-prepared owners realise the responsibility.


Socks Trust wants people to stick with the safer option of gifting socks, and have even created their own limited range of socks featuring dogs that had previously been handed over to rehoming centres.

Last year, a staggering 3,400 calls were made in the 30 days following Christmas from new owners wanting to give up their dog, amounting to a staggering 113 calls about unwanted dogs per day. The Dogs Trust’s iconic slogan ‘a dog is for life, not just for Christmas’, remains as relevant as ever, as the charity finds itself picking up the pieces when the appeal of a cute puppy wears thin.


Adrian Burder, Dogs Trust CEO, who rescued abandoned Christmas pup Skipper in 2014, commented, “There’s no denying that buying a puppy for a loved one can seem like an extravagant and exciting purchase. Unfortunately, the realities that come with being a new dog-owner are often overlooked in the thrill of it all and we have seen how some people end up simply abandoning puppies as if they are just another one of their unwanted gifts left under the Christmas tree.

“We want to avoid these unfortunate situations and as Socks Trust, we are encouraging prospective buyers to make sure they’ve thoroughly thought about the reality of dog ownership before they impulse buy. Instead, opt for a safe pair of cosy socks that their loved ones definitely won’t give back this year. After all, we can never have too many pairs of Christmas socks.”

You can purchase the limited-edition socks from Dogs Trust Charity Shops across the country and the Dogs Trust eBay shop. All funds raised from the purchases will go towards caring for over 16,000 dogs in the charity’s care every year.

For more information, visit and search #GiveSocksNotDogs on social media. 

Credit: Dogs Trust


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