We’ve all seen those photos. A sheepish-looking dog with a sign reading “I ate the rubbish” or “I ran around the house with my owner’s underwear while we had guest”.

National pet charity Blue Cross is turning the spotlight on humans with its new fundraising initiative #MyPetMadeMe. The online campaign will see pets select cringeworthy challenges for their owners to complete, whilst raising money for charity.

To take part, pets will select one of four numbered pieces of paper placed in front of them by their owner. The owner must film their pet making their choice before going to the Blue Cross website to learn of their fate. The website will reveal details of their challenge and the amount they need to fundraise.

Challenges range from the unpleasant – such as downing a sprout smoothie – to the downright embarrassing such as wearing pants over your trousers for a day or shaving off an eyebrow. Participants share their video or photo to social media with the hashtag #MyPetMadeMe and try to encourage donations.

Once their target has been reached, participants must capture themselves completing the challenge and share the video or photo to social media along with the hashtag.

Matthew Cull, Blue Cross deputy director of fundraising, said, “Whether it’s abseiling down a tall building or wearing something silly, people have always been willing to swallow their pride or even their fear to help raise money for a good cause. With #MyPetMadeMe we wanted to give this incredible fundraising spirit a new twist – and put pets at the centre of it.”

Find out more at https://www.bluecross.org.uk/my-pet-made-me.

Credit: Blue Cross


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