The PFMA Pet Data Report 2017 revealed that the top reasons for people not owning a pet is because they are worried about whether they have the right environment and lifestyle to suit.

In an effort to help owners, pet food suppliers Eukanuba has introduced a new online tool to help them understand the different breeds and how they may fit in with their lives. The Breed-o-pedia allows users to search by breed name, size, and type allowing them to find the right breed for their lifestyle and living arrangements.

Commenting on the launch, Kellie Ceccarelli said, “Dogs make a great addition to the home but it’s important to help potential owners ensure that the breed they choose is suited to them. Puppies might look small but some dogs like the Saint Bernard can grow to a large size and therefore aren’t suitable for flats or smaller homes. Others, like Huskies and Border Collies, require a lot of exercise so aren’t the best choice for those who are away a lot in the day or are less mobile. By helping to support customers with sound advice you’ll not only ensure a happy and healthy relationship between the owner and their dog but also pet welfare.

“In order for dogs to thrive it’s important that they are looked after in the best way possible. This involves owners giving them the care they need, exercising them regularly, ensuring they see the vet when needed, and providing them with a 100% complete and balanced diet that offers high quality chicken or lamb as its principle protein source, providing visible benefits with a lifelong impact, from puppy through to senior years.”

The tool includes information on weight, lifespan, temperament and nutrition. For more information and to try it for yourself, go here.


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