To coincide with National Pet Memorial Day on 10 September and the launch of the paperback edition of Lily and the Octopus, publisher Simon & Schuster will construct an interactive memorial in Hoxton Square, London, for pet owners to remember and celebrate pets loved and lost.

The #NeverFURget pet memorial is free to the public and will be open from the 9th to 10th September. Reminiscent of Paris’ ‘Love Lock Bridge’, the publisher will encourage pet owners – past and present – to gather and share heartwarming stories all while attaching a personalised name tag to the metal wire frame of the memorial.

The installation is set to reflect the thread which runs through the critically acclaimed best selling novel, Lily and the Octopus – the insightful and heartbreakingly poignant tribute to the love between owner and pet – which launches on paperback on 5 October.

 

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