Dog lovers across the world can now have a breed-specific email address in their name or even the name of their pet.
Signing up to the newsletter of your dog's favourite food or toy brand? Now all that information could go straight to your dog's own inbox.
Phil Terrett and his wife, former BBC Radio presenter Ruth Terrett, run Johnny Muttley, an online series of stores selling gifts for dogs and owners. As a supplementary part of the site they have introduced the ability to set up a breed specific email address to show everyone just how much you love the breed.
Currently there are two sites - Labrador Retrievers and Cairn Terriers - where owners can register the email address, for example '[email protected]'. The breeds were chosen as Phil and Ruth own Cairn Terriers and Phil grew up with a Labradors. They do plan to add other pets, including a general cat website in January and several other popular dog breed-specific sites within the next year, with the ultimate aim of having 100 websites with 100 breed specific emails.
Said Phil, who is based near Usk in south Wales, "We know from the success of our online communities that dog owners are madly in love not just with their pets but with the breeds they represent. Now this is their chance to show that and be part of a ‘pack’ of other owners with a similar devotion to their four-legged friends."
Initial registration of a pet name and breed is free and you'll receive 100mb of storage, or you can opt for a premium account for £10 per year which comes with unlimited storage space and the ability to forward.
Added Phil, "This is an absolutely unique idea and we are sure it will be a huge success with dog owners. These two breeds are just the beginning - we are aiming to have many more online communities. There are so many breeds out there.
"Personalised pet email addresses show the owners love of their pets and the breed. They will also make great gifts. We’re sure that the idea will get ‘tongues wagging’ in the dog world."