IAMS Christmas Dog and Cat

We’re a nation of pet lovers but it appears that when it comes to Christmas, we might love them more than our partners! Research from FURminator, leaders in professional home grooming solutions, reveals that one in ten women will spend more money on Christmas presents for their pets than on their partner. Of those, a shocking 94% admit they spend up to £50 more on their pampered pets!

When it comes to buying presents, toys, treats, a new bed, collar or lead are the most popular choices for Brits, with almost one-quarter of pet owners spending up to £70 on gifts! But the spoiling doesn’t stop there. A third of Brits will gift wrap their presents, whilst one in five will cook their cuddly companion a festive feast before taking them on a special walk, proving that our pets really are an important part of the family.

The research also reveals that during the festive season we can’t bear to be separated from our furry companions with almost half of Brits taking their adored animals to visit friends and family, and over a third taking them on holiday.

With this in mind, it’s no surprise that we like our pets to be looking fur-tastic at all times which is why we are more than happy to treat them to almost four pampering sessions a year. Women are more likely to pay for grooming sessions with teeth cleaning being the most popular treatment followed by paw-dicures and ear cleaning.

Commenting on the research, Stuart Simons, an expert dog groomer for FURminator said, “Pet pamper sessions have become hugely popular thanks to celebrities such as Vanessa Hudgens and Lada Gaga who frequently spoil their dogs with professional grooming visits. Not only do these give owners the opportunity to indulge their pet with a relaxing treatment but many of these sessions are also great for their health and wellbeing. Professionally trained groomers can also occasionally flag up problems that an owner may miss.

“Christmas is a busy time of the year when we all want to look our best – pets included! So, for those who might not have time for a trip to the pet salon, home grooming is the perfect solution, with tools such as FURminator making it easy to keep your pet’s coat and skin healthy all year round.”

The research also revealed the extreme lengths Brits would go to in order to spend Christmas day with their pets including 42% revealing they would sacrifice social media for the day!

Gemma Serdet, Brand Manager at FURminator added, “Christmas is the perfect opportunity to spend time with those we love, including our pets, and so it’s no surprise that we want them to be looking their best. At FURminator, it’s important to us that home grooming is as easy and cost-effective as possible to help owners maintain their pet’s health and prevent pesky hair from popping up around the home during a very social time of the year. That’s why, the FURminator FURflex provides a simple and effective solution for multi-pet households, helping to remove up to 90% of pet hair, meaning it will only be tinsel clogging the vacuum on Christmas day!”


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