The six-week school holiday is rapidly approaching, but rather than looking abroad, 57 per cent of UK holidaymakers will be looking closer to home for their summer break.

That’s according to a new survey by Travelodge which predicts that UK holidaymakers could boost the UK economy by £31 billion this summer, as a result of the staycation trend. They’ll also be looking to spend more – an average of £823 which is up two per cent since last year.

Th popularity of dog-friendly accommodation and attractions is also on the increase, and to celebrate these businesses, award-winning natural pet food producer Burns Pet Nutrition has teamed up with Pembrokeshire tourism to host the Dog Friendly Pembrokeshire Tourism Awards 2018.

The awards are designed to celebrate responsible pet ownership, as well as recognise the efforts of local businesses throughout the county that help to make Pembrokeshire a dog-friendly holiday destination.

The 11 sponsored categories include:

  • Best Dog Friendly Town/Village sponsored by Pembrokeshire Coast National Park Authority
  • Best Dog Friendly Tourism Marketing Campaign sponsored by Writemedia
  • Best Dog Friendly Self Catering Accommodation sponsored by Quality Cottages
  • Best Dog Friendly Caravan Park sponsored by Coast to Coast Caravans Ltd
  • Best Dog Friendly Day Out/Attraction sponsored by West Wales Holiday Cottages
  • Best Dog Friendly Campsite sponsored by National Trust Pembrokeshire – Gupton Farm
  • Best Dog Friendly Cafe/Restaurant sponsored by the Western Telegraph
  • Best Dog Friendly Pub sponsored by Templeton Beer, Wine & Spirit Co
  • Best Dog Friendly B&B/Guest House sponsored by All Pets Vet Care
  • Best Dog Friendly Beach sponsored by FBM Holidays
  • Best Dog Friendly Hotel sponsored by Burns Pet Nutrition

The awards will be judged by the Burns by Your Side reading dog teams, who volunteer to help children improve their reading skills and confidence.

Carol Lincoln, community liaison manager at Burns Pet Nutrition, said, “We are so thrilled to be able to conduct these awards for the second year running in conjunction with Pembrokeshire Tourism. It is great to see the Pembrokeshire landscape gaining the exposure it deserves for all it has to offer to holidaymakers and tourists.

“We are excited to bring back our reading dogs team to judge the awards – allowing us to raise awareness of the Burns by Your Side scheme we are so very proud of.”

John Burns, veterinary surgeon and founder of Burns Pet Nutrition, said, “Having a very strong historic connection to the area of Pembrokeshire, as well as being extremely passionate about developing the bond between humans and animals, the annual Dog Friendly Pembrokeshire Tourism Awards allows us to celebrate this and praise Pembrokeshire for its efforts in ensuring its facilities welcome holiday makers and their animal friends.”

Dennis O’Connor, tourism liaison manager of Pembrokeshire Tourism, adds, “We are delighted to be working with the team from Burns Pet Nutrition once again on the launch the second Dog Friendly Pembrokeshire Tourism Awards. This year we’ve introduced some additional categories and we’ll continue to include dogs throughout the judging process. This adds an unusual dimension to a totally unique award event and we look forward to highlighting the work of the Burns by Your Side reading dog teams.    

The success of last year’s event led to initiatives such as additional dog waste disposal bins and bag dispensers being introduced along Amroth seafront by the Community Council. This underlines how businesses in the area have the opportunity to benefit from dog-friendly tourism initiatives whilst ensuring responsible dog ownership is promoted.”

 Nominations will open this Thursday (7 June) and members of the public, town/county councillors and business owners can vote by visiting


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