Stuart Simons at Pamper in the Palace
Stuart Simons at Pamper in the Palace

With Crufts just around the corner, many groomers will be already prepping their dogs, but there’s still time to ensure your pup is looking his or her best before the most highly anticipated dog show of the year begins.

FURminator’s grooming expert, Stuart Simons, shares his knowledge of how to help dogs look Best in Show and reveals his top three tips for success.

Grooming expert Stuart Simons
Grooming expert Stuart Simons

Feed a high-quality nutrition

It’s important to remember that it’s not only a brush and scissors that will make a dog look great – although this definitely helps! Just like us humans, it’s also hugely dependent on what dogs eat as this is reflected in the health of their skin and coat. That’s why a premium diet with a high-quality protein source and Omega 3 & 6 is essential for maintaining a strong and glossy coat.

Chihuahua reaching for a snack
A good diet is reflected in the health of your dog’s skin and coat

Embrace your dog’s grooming needs

A really important, but often overlooked area of pet ownership is grooming and many owners sadly don’t know what type of coat their dog has or how to look after it. Before looking into introducing a grooming routine to your canine companion, you need to understand the difference in coat types to make sure you’re caring for them in the best way.

Hair bearing dogs like Poodles or Bichon Frise have hair just like ours. It will grow and grow and therefore needs much more regular attention than perhaps a fur bearing or combination dog will need. Fur bearing dogs, such as Labrador Retrievers and Golden Retrievers, grow to a pre-determined length and then stop, but they also need a lot of attention because they molt and so the trick is to keep on top of the shedding hair to help them look shiny and healthy. Finally, combination coated dogs, such as Cocker Spaniels and Red Setters need thorough maintenance with their coats being carded or stripped by a professional groomer.

Understanding your dog’s coat is important. A Poodle’s hair-bearing coat requires regular attention

Although dogs, whatever the coat they have, should be in the grooming salon every 4-6 weeks, you can help care for your pet’s skin and coat at home. FURminator has a range of grooming tools including a Grooming Rake, Dual Grooming Brush and Curry Comb perfect for maintaining a strong and healthy coat. What’s more, its undercoat deShedding tool is perfect for use on fur bearing dogs and when used for 10-20 minutes a week, can reduce loose hair by up to 99%! So, not only will your dog be looking fur-bulous but your house will also be fur free!

Get them used to being handled

Handling puppies from an early age is really important in helping them feel comfortable with others, especially groomers, and your breeder should have done this from the beginning, even if for only a few minutes each day. As soon as you get your puppy, you’ll want to get them used to being lifted and held and having various parts of their body touched by you. Make sure your pup is calm and not too excitable to begin with before placing them on your lap. Use this opportunity to begin looking at their ears, mouth and coat remembering to praise them calmly for being good. Over time, you’ll be able to build up these sessions allowing them to feel comfortable and confident when it comes to meeting your groomer.

Dachshund puppy being held
Handle your puppy from a young age to help them feel more comfortable

To learn more about the range and watch live grooming demonstrations for Stuart head over to the EUKANUBA stand in Hall 3. Or you can visit


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