As Crufts 2019 gets underway, raw pet food manufacturer Natures Menu has surprised visitors with a four-metre-high poo bag installation, to highlight the benefits of feeding a complete, raw diet.

The idea comes after a survey of 2,000 UK pet owners by OnePoll last December showed that the nation’s knowledge of pet food ingredients is extremely low, with over 62% admitting they are not fully aware of what they are feeding their pet.

Phen, the Irish Red Setter, with owner Sharon Byard next to a 4-metre tall sculpture of a poo bag.
Phen, the Irish Red Setter, with owner Sharon Byard next to a 4-metre tall sculpture of a poo bag. Credit: Alistair Heap/PA Wire

More than half say they don’t know some mainstream pet foods contain sugar, meat derivatives, processed ingredients and artificial additives, which vet experts say can cause digestion problems such as an upset stomach, loose stools and flatulence.  

Melanie Sainsbury, Veterinary Education Manager for Natures Menu comments, “Today at Crufts we’re talking about a bit of a taboo subject – dog poo! Many owners are unaware of the hidden nasties in some mainstream pet food and that sloppy or overly hard, crumbly, misshapen, discoloured or even foul-smelling or black coloured faeces can be just one of the many side effects of poor digestion and a bad diet.

Our aim is to highlight the back-end-benefits of a complete raw diet and how it can result in improved wellbeing with smaller, firmer, less smelly poos, in just a matter of days. This year at Crufts, we have laid down the Poo Bag Challenge, offering dog owners the opportunity to receive a free Natures Menu food trial for their four-legged friends, so they can visibly see for themselves the digestive benefits of raw.”

Phen, the Red Setter, next to a 4-metre tall sculpture of a poo bag.
Phen next to a 4-metre tall sculpture of a poo bag. Credit: Alistair Heap/PA Wire

Natures Menu says complete raw feeding provides dogs with a diet appropriate to their digestive systems and close to what they might have eaten in the wild. Reported benefits also include cleaner, fresher breath, a softer and shinier coat, increased vitality and healthier weight.

As well as the sculpture, Natures Menu, who specialise in raw dog and cat food, will be handing out complimentary biodegradable poo bags to dog owners at Crufts and highlighting the responsible way to dispose of poo bags when in a public place.

You can also sign up to their Poo Bag Challenge for a free raw food trial online.

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