To highlight the importance of giving pets a break while on the road, leading motorway service (MSA) operator held a pop-up dog spa to give tired pooches a break as they made their way to Crufts.

Located on the M6 toll between junction 6 and 7, the UK’s most friendly MSA operator opened a one day only spa for ‘motorway mutts’ as they headed to the first day of international dog show Crufts, held in Birmingham from 5-8 March.


Golden Retriever Hugo with groomer Valter Andrade.

Dog groomer Valter Andrade made sure pets passing through were pampered and well looked after. High-profile dogs including @allaboutlloyd and @hugoandursula attended and took on the agility course, providing stimulation and a chance to exert some energy ahead of the next leg of the journey.


Lloyd the Italian Greyhound/Whippet cross trials an agility course

With pet anxiety a common occurrence when travelling by car, whether due to noise, travel sickness or even boredom, Roadchef offers dog walking facilities at its motorway service areas across the country, as well as 17 pet friendly Days Inn Hotel locations, to help pets and their owners relax.

Commenting on the activity, Mark Fox, CEO of Roadchef, said, “We strive to de-stress and delight our visitors, including their pets, during visits to our service areas. Long journeys aren’t just tiring for owners, dogs, cats and other pets can also feel stressed over the course of a long drive. With Crufts on our doorstep at Norton Canes, we wanted to give motorway mutts a break at our spa.

“We know that one in ten drivers admit to having an accident when travelling in a car with a pet, so in ensuring drivers and their pets have a relaxing place to stop, we hope to make Britain’s roads a safer and happier place. Motorists on long-distance journeys should take a break every few hours when travelling with an animal to allow their pet to stretch their legs and have a drink.”

Photo credit: Fabio De Paola/PA Wire

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